![]() ![]() “I have a phenomenal team that point me in every direction,” he says when asked about how single-origin Ethiopian beans were picked for the ice cream flavor. Butler loves coffee, and it’s a major passion of his life - but he admits he still has so much learning to do. Part of making this process a success is accepting he’s not an expert. Forcing them to sit down a have a great cup of coffee, or a scoop of ice cream - find what they have in common, and show as much love as they can.” “More than anything it’s about bringing people together. For a brand that began under cloistered, pandemic-forced circumstances, he sees coffee as a way to heal in a world post-isolation. ![]() The motivation for bringing good coffee to the market is twofold for Butler, “I feel like I’m a perfectionist and I want to be the best in everything,” he says, “coffee’s no different.” But there’s also a larger, more sentimental part to his mission. I had the opportunity to sit down with Jimmy Butler and learn how coffee has become such a big part of his life, and how it’s his dream to get booed out of an arena while competing in a barista competition. This week Van Leeuwen Ice Cream announced it was collaborating with Big Face Coffee on a limited edition affogato flavor, a mix of vanilla ice cream with single-origin Ethiopian beans sourced by Big Face. What began with a french press and fleecing stars with overpriced coffee has now transformed into a burgeoning empire, complete with specially sourced beans, merchandise, and now its own ice cream. Jimmy Butler’s “Big Face Coffee” might have started as a bit of a joke inside the NBA’s pandemic bubble, but that feels a million years ago now.
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